The client was deciding between three different designers each with a distinct style. When I first began conceptualize this piece, I paid close attention to the cultural background of this particular group, which mainly composed of older Mandarin-speaking immigrants. I chose the traditional gold/red combination to add the festive and grand feeling. Being the 20th anniversary as a settlement service provider, I felt obligated to include some very traditionally European elements that turned out beautifully with the Chinese calligraphy.
James’s work shows originality, power and an ability to see the big picture. We are extremely pleased with the result! – Hugh Zhao, President of CPAC
Client: Chinese Professionals Association of Canada
Software used: InDesign, Illustrator, Photoshop